Motorola last week unveiled with latest mid-range offering with the launch of Moto X4 at the IFA 2017, which was held in Berlin. However, it seems that the company has tied up with Google to launch an Android One edition of the same in the United States of America real soon.
Evan Blass, a well-known tipster, posted a press render of the Moto X4 with Android One branding on Twitter. However, there is no change in the design part and one could see the same dual-camera setup and glass finish at the back panel, however, one can see Android One branding at the base of the rear panel. This confirms that the smartphone will be the first device that will come with Android One branding and it might be launched in the US real soon.
Interestingly, Google recently tied up with Xiaomi to launch a new Android One smartphone in India with the announcement of Xiaomi Mi A1. This is the first time, Xiaomi has entered into a partnership with Google to roll out a smartphone that comes with pure Android experience. With this, it seems that Google is trying hard to revive the Android One programme, which was first introduced in India in 2014. At that time, Google partnered with many Indian manufacturers like Micromax, Spice, and Lava, to launch budget-centric smartphones with the latest Android updates.
However, the programme soon becomes a flop show and there were many problems with the whole concept. The smartphones, which were destined to get timely updates, were not updated on a regular period of time. With the Android One 2.0, Google has changed its strategy and it will opt for different price domains ranging from budget to premium segments. But it would be interesting to see, whether this time the brand will be successful in making the expansion a hit or not.
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